Harucha had over 10 years of experience working for two international logistics company, UPS and TNT where he worked as Marketing Manager. He worked closely with international media partners where he developed, plan, and implement series of strategic communications outreach program supporting government agencies and large business enterprises. His clients include consumer goods, food and beverage, logistics companies.

Having joined 124 Communications in 2010, Harucha has brought in his expertise in public relations and marketing communications to generate fresh ideas and innovative approaches to PR & Communications fields.

His clients include Pepsico, Suntory Pepsico, Bangkok Metropolitan Administration (BMA) Hitachi, Thailand’s Board of Investment (BOI), Taiwan External Trade Development Council (TAITRA), Taiwan Design Center and Thai Airways (TG) to name a few.

His expertise also lies in the Issue and Crisis Communications Management in all levels ranging from preparedness, training, rehearsal to execution and recovery phases. Instances of his clients are in airlines, F&B, insurance and hospitality industries.

A native of Chiang Mai, Harucha graduated from California State University at San Bernardino where he obtained a Bachelor’s degree in Business Administration, majoring in Operations Research and a Master’s degree in Business Administration, majoring in Logistics management.

Harucha received a certificate in Crisis Management from Marcus Evans, and a Negotiation course from University of Michigan, Ross School of Business.